The What
Overview
Client: James Pepperton
Year: 2022
The Ask
Written by Vancouver Island counselor James Pepperton, The Quest is a series of self
contained short stories in the vein of modern parables. James contacted me in the
final stages of writing his book.
Results
Building the process brought efficiently and rapid growth to Donia Farms social
media presence. Since the new process being fully implemented in Jan 2024, the
organic reach of Donia Farm’s accounts skyrocketed to over 5 Million while also
growing their collective following from around 4000 to over 22,000. Additionally,
this has allowed Donia Farms to increase it’s attractiveness to retailers expanding
their product distribution.
James Pepperton
"Thank you Natthan for taking the time to not only listen to an old man but read
his book. Love what we created, thanks bud"
The How
Process
Initial Concepts
After reading the book, I realized the challenge came in encapsulating twelve stories into a
single relevant image for the cover. His secondary concern was that the image was appealing
to males aged 17 - 25. James sent me various reference imagery mostly composed of double
exposed photography and vintage post cards. I used this as a spring board to enter the
creative process while keeping true to the books symbolic nature. The resulting images
include a map, beach walk. desert illustration and road trip were a few concepts that we
explored through Zoom calls and email.
Fine Tuning
After James and I went over the initial concepts, the road forward became clear. The key to
my success was to implement elements from various concepts into one. This includes the use
of bold Helvetia font, sunset horizon, white van, and unique perspective. This reflects the
content of the book through the use of symbolism: the white van represents a vehicle or
platform in which the reader will use to journey through the book, the road is the path that
takes you to a brighter future AKA, Jame's hope for the reader of his book. The font is a
clear and recognizable to both church goers and non church goers alike. The 3rd person view
from above allows encourages the reader to shift their perspective. James was thrilled with
the end result, especially with the symbolic connection to his stories.
